Ukrainian forum of netizens Speakers
Anna Tkachenko
1+1 media
Head of Digital
Head of Digital at 1+1 media since October 2016. Anna heads the 1+1 Digital, this department develops and supports 90 websites, nine mobile and Smart TV applications.
In 2017, she directed the restart of the VOD platform OVVA.tv and then gathered all the group's web video content under a single brand 1+1 video.
Thanks to Anna and her team, 1+1 media goes beyond the television business and becomes a multimedia company.
Digital Fun / CRM & Loyalty
How to monetize entertainment TV content outside the TV
Television content production is a hard-to-pay business in Ukrainian realities. Therefore, owning their video libraries, media groups and production studios are looking for opportunities for its additional monetization in the digital environment: video hosting, social networks, and messengers.
In my report, I will cite examples of adapting entertainment TV content to each of the digital platforms; I’ll tell you when to monetize, and when to work on coverage, and why a creative person with a smartphone in his hands can give odds to television production on YouTube.
Highlights:
- OTT, social media, video hosting: where and how to monetize the content.
- Ukraine and the world: not all traffic and platforms are equally useful.
- Eternal dilemma: coverage or money.
Sponsors
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«Blockchain»
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