Speakers

Vitaliy Yakushin

VPoint Media Ukraine

He has been working in Internet marketing since 2007, he launched one of the first Ukrainian mobile marketing agencies Buddy Communications, managed sales in the media holding company Magnet, developed the R&D direction (programmatic advertising, proximity and mobile marketing) in the Nostra Group.

Currently - CEO, VPoint Media Ukraine.

All the speakers

Advertising and promotion

Programmatic: beyond the bids and targetings

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Cross-format, cross-platform and cross-device communication.
Multiprofile for correct operation with multiple platforms: 360 is a must! How to target your audience correctly in a media mix.
Social networks and outside of social networks. Integration of SMM activities, a common digital media mix using cross-platform data. Social network targeting or third-party data?
Online and offline. Programmatic for retail? Loyalty program, bakes, offline purchase and retargeting in the network.
Programmatic marketing research. Clarifying segments and who are all these people? Finding insights and hypotheses: what do they really want?
Collecting the audience: cover everyone just in case, or let your target audience show itself? Internet and TV, “Internet GRP” or “TV CTR”? Cases.
What will happen next? Artificial intelligence or targeted advertising on the retina of your eyes?