Marketing director, PrivatBank. He is responsible for the effective and qualify personal communications with customers (approximately 5 million contacts per day).
He specializes in direct marketing, operational analytics and customer segmentation models based on Big Data. He develops new sales channels (chatification, bots, customizable web pages, etc.).
He plays the guitar, and does triathlon.
“Smart” marketing tools from the most daring state-owned bank in the world.