Ukrainian forum of netizens Speakers
She works as a Customer Experience strategist at Good Wine, which owns the Bad Boy store. She developed the concept of loyalty program for Bad Boy, and also she was a Product owner in the development process of this mobile app and continues to develop it.
In Good Wine, she is building the WOW client experience for different customer segments since July 2016.
Before that, she worked for Watsons, launched the Watsons Club loyalty program, worked in international corporate teams to create client innovations.
In 2011, she launched the Watsons Club loyalty program on Siebel Loyalty, customized offers for customer segments based on data mining, BI and custom reports for making business decisions based on client data, built a multi-channel customer experience (online store watsons.ua).
Digital Fun / CRM & Loyalty
CRM for the bad boys. How to create a loyalty program, that will be used
The first Bad Boy store was opened in November 2017 on the left bank, in Kyiv. During 2,5 months of work, more than 6 thousand users downloaded the mobile app of the store Bad Boy Club.
80% of purchases have been made with a mobile app (scanned QR-code in the check). The number of those customers with the app is 2.5 times higher than those who buy without it.
The average number of “bottles” on the balance of the participants is 30-35 pieces. This is despite the fact that the target audience of the store (men 21-45, who like to spend time drinking beer, wine, and strong alcohol) do not like loyalty programs, do not want to understand them and basically do not participate in the programs for gethering points or vouchers, which offer other popular supermarkets.
Bad Boy’s user reviews are the most positive 🙂
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