Ukrainian forum of netizens Speakers
Alexander Dzyuba
Sense.Vision
He founded the first in the CIS and one of the first global specialized companies.
He adapted research methods to the video games industry, and also developed unique methodologies for conducting playtests, which later became the basis for Sense.Vision standards and methods.
The company adheres to the strictest international standards for conducting studies to the playtests, and to date, regularly performs user testing around the world.
Among the partners: Gameloft, Nordeus, Pixonic, Wargaming, Mail.ru, Nival and others.
Digital Fun / CRM & Loyalty
What does the player feel and how to use it?
The Head of Analytics from our company and I will tell you about what we know after five years and hundreds of user tests (playtests).
In particular, about the mechanics of interaction with the user, which positively affect the frequency of use, loyalty and psycho-emotional state of the player.
Also, give a simple DIY guide on how to implement it yourself.
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