As an entrepreneur, I pursue an ambitious goal - to change the attitude to solving problems. People are persuaded that in order to settle the disagreements one must turn to the authorities. For most people, winning a conflict is getting the approval of nominal referees. Complaints and excuses often conceal attempts to get away from solving problems and put a person in dependence on an indifferent system. I am sure that the cause of conflicts (from school bullying to large-scale business wars) is in the attraction to concealment of aggression, reassessing the capabilities of the attacker and uncertainty about one's own strengths to withstand the threat. The scientific platform of this approach is "games theory" and "prospect theory." Based on these studies, it is possible to answer important questions of our time: how to behave under uncertainty and how to take risky decisions in difficult situations.
I am happy to be the founder of a business that embodies what I believe in. The troubleshooting agency "Underdog" the Unlawyers equips its clients with the most modern tools for counteracting aggression, irrespective of the position and interest of officials.
I am convinced that teenage problems and business conflicts have much in common. Game Theory well describes regularities of disputes.
From the science point of view, being an aggressor is always a choice, and the Buller makes this choice because he is sure that his victims will keep silent, and “those who are supposed to” will not interfere. Nothing threatens his interests, and the morality, civilization, kindness – all these are just words for him.
It is essential to understand that the aggressor and the victim are not the only participants in the bullying. Passively, “eyewitnesses” are involved. They are observers, parents, educators. The victim is always weaker: smaller, younger, more fearful. But eyewitnesses, the group as such, are still stronger than the abuser. And his main fear is a clash with the majority.
But it is a great mistake to hope that the aggressor will stop when he receives the desired. The majority won’t arise. And anyone can turn from an eyewitness to a victim.
Okay, what happens if the group condemns aggression and tries to control it? It is not very useful to restrict manifestations of bullying by prohibitions and punishments. This problem can not be solved. It is necessary to think about what allows an aggressor to refuse interaction and attack the interests of others.
The main lesson of the Game Theory is that it is not the aggressor who turns us into victims, but a sacrifice made by us. We are ready to tolerate aggression, to silence insults and we desire to avoid conflicts.
Be ready to stand up for yourself and never show the aggressor your back. Here is the Game Theory recipe. Demonstrate determination and take the fight – this is the first and principal step on the way to cool the ardor of any fighter.
Online is an imaginary life for fun. If we can’t feel or see something, it doesn’t represent value for our consciousness, and we quickly give it away to the digital world. We trust without hesitation the documents, correspondence, data that measure our lives, in digital services. 12345 and QWERTY became magical spells of the early 21st century and humanity fully believed in their ability to keep secrets and protect privacy.
The Facebook scandal has become a mark point, and we have to say farewell to illusions. 2.2 billion people realized that they thoughtlessly exchanged privacy for the tinsel of narcissism and posturing. Privacy has become an unaffordable luxury in the era of digital technology.
In our speech on iForum, we will focus on how easy access to personal data can destroy your business. We will tell about the Ukrainian market of personal data and its darkest alleys, which are much closer to you than it may seem. You can test the trainer of a personal online vulnerability, which we created from the databases distributed in the network. Those who dare, will wonder how much the Internet knows about them.
We will talk about the phenomenon of “inner threat”, which 80% of experts consider the most significant business risk of the digital world. Let’s talk about how the personal imprudence of the staff cost the HBO channel millions of dollars, and where you can read the scenario of not yet filmed episodes of the “Game of Thrones”. And then we will show how carelessness of your staff can become a reason for stopping business by law enforcement and prolonged emigration of company owners.
Life online is another dimension in which people behave differently, but remain humans. Remoteness and anonymity make us more categorical and resolute. The opportunity to see millions of people with similar views leads to the fact that we stop doubting. And the desire to exhibit to the show, anticipating the need to reflect, turns each of us into a potential distributor of dangerous rumors and alarming delusions. All these are prerequisites for trolling – information plague of our days.
We will dwell in detail on the fact that no business today is free from the risk of reputational attack. We will analyze the enormous money losses of world corporations because of media wars mistakes. The Killers from Nestle, the McDonalds Animal Abusers, and Apple Treeheads have already stopped underestimating the fact that the voice of every consumer can be decisive in the struggle for public opinion. Today this difficult conclusion was made by the Ukrainian Citrus. We will explain how the pile-on effect works and on the examples show how to create a trolling company and how to protect from it.
Dear iForum participants. The world of our days has given each of us great opportunities and a great responsibility. The threat of hacking and the potential of open data have a similar background. Internet trolling and the power of one voice heard by millions are subject to general laws. The information age gives us strength and it is we who have to choose the light or dark side of it. Let the force be with you!