Ukrainian forum of netizens Speakers
Kostiantyn Novofastovsky
ClickFrog
He is a specialist in automation of online advertising and has been working in Internet marketing since 2005. He has two degrees: in marketing and the exact sciences.
Since 2008, he is the head of the Internet Communications Agency.
Since 2013 he is developing the system of audit of advertising traffic, ClickFrog.ru.
Since 2017 he heads the Ukrainian representation of the PayPerCall-system Marketcall.
Advertising and promotion
17:30 — 17:50
Types of fraud in buying online advertising. How to identify and prevent it
- Bots, or when the optimization of an advertising campaign doesn’t save.
- The security illusion. Types of wrapping in CPM, CPC, and CPA-formats of placement.
- Why is the statistics in GoogleAnalytics and the ad network differ in 2 times?
- How to pay for the same buyer several times. Buying your audience.
- The advertising inventory quality control.
Sponsors
Title Sponsor
General Sponsor
Sponsor of the stream
«Internet Business / Startups»
Sponsor of the stream
«Advertising and Promotion»
Sponsor of the stream
«Digital Fun/CRM& Loyalty»
Sponsor of the stream
«Blockchain»
Sponsor of the stream
«Internet Technologies»
Sponsor of the stream
«EdTech of the Future / Innovations»
Sponsor
Sponsor
Sponsor
Auto-Innovation Partner
Payment Partner
Financial Partner
Logistic Partner
Logistic Partner
Building Partner
Coffee Partner
Domain Partner
Legal Partner
Book Partner
Printing Partner
Live Partner
Medical Partner
Water Partner
Textile Partner
Textile Partner
Partner
Partner
Partner
InfoPartners
General Radio Partner
General Media Partner
TV Partner
Business Media Partner
