Evelina and Alexey founded the Higher School of Communications in 2015. Over 4,000 marketing, PR, HR, management specialists, and others attended the online courses and offline training at this school.
They both have extensive experience in business and marketing. Since 2011 - co-founders of the marketing agency "Marketing Bar".
Evelina Khmelevskaya as a marketer represented brands Volkswagen, Peugeot, Citroen in Ukraine.
Alexey Yanovsky's portfolio includes more than 40 brands (cars, FMCG, legal and media business, education, information technology, etc.).
Today, the concept of life long learning is gaining popularity – systemic education throughout life. To be successful, you need to continually update your knowledge and skills + to have a specific interdisciplinary vision, to understand what is going on around you. On the other hand, there is a risk of misusing this approach. It often turns out that this is a study for the sake of study. After training, a person lives full of energy and enthusiasm to introduce changes for some time. But it takes several weeks, routine tightens, and everything remains the same. So it repeats from course to course, from training to training. Why is that?
Part of the responsibility lies with the lecturer/trainer. But the biggest part of the positive effect depends on the person himself. It takes from 21 days to 2 months for new knowledge to turn into skills. All this time you need to introduce into your life the knowledge you have gained systematically.