Speakers

Andrey Burlutsky

SMART Business

CSM

10 and 20 years in IT and innovation. Microsoft and SMART business.

I do help companies to build respectful and long-term relationships with customers. I'm a fan of our future. My goal is to spread the trust in technology and stories. 13 years in the IT business and 10 of them in the corporation Microsoft. I built marketing, ran sales, products and persuaded Ukrainians that technology is useful and surprising.

All the speakers

Advertising and promotion

Digital Transformation: Business and Marketing

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Digital Marketing and CRM – Dead end! – In the form in which the majority understood it. I’ll tell you that the client path can be built entirely digital or digitized.
All valuable data is really free. Imagine what you can do with it for advertising and promotion?
Terms such as acquisition, conversion, and retention of the client will lose its meaning. Imagine that any client is already your client.
How does online service UKLON and Artificial Intelligence win in the competitive struggle? Rethinking marketing.
Ukrainian examples of client experience improving and the role of the digital revolution in this direction. “ALLO”, Ecosoft cases.