About

This is the main Stream for all who are engaged in building businesses on the Internet and mobile environment.

Our priority: e-commerce, self-service systems, access to Digital markets, the main trends in the development of information technologies; how the blockchain, VR, robots, and drones change the architecture of real business and why real businesses need to focus on Digital Trends.

• trends of the present and future
• digitalization of real business
• how to find your customer and enter the digital markets?
• what should one consider if you are opening a Web business?
• how can Big Data make money for you
• VR, AR, and real business
• is it worth to make a bot for your business or can you wait?
• legal collisions in the Digital world and legal issues related to digital technologies.

See the Internet-Business reports in the Schedule

Topic: «Go global or die!».

Stream “Startups”, as well as last year, will include 20-minutes reports, each considering most important issues for entrepreneurs. We’ll discuss following topics:

• Ways for Ukrainian startups to reach European and US markets, best practices
• Local investments: Myths and Reality
• Market entry strategy
• Usage of foreign infrastructure to support startups (grants, accelerators, incubators, corporate programs)
• Successful cases
• What can be done without external funding. Bootstrapping examples

See the Startups reports in the Schedule

Ukrainian companies increase their advertising budgets on Digital instruments by 40% per year on average. Today, advertisers spend more on online advertising in Ukraine than on radio, press and outdoor advertising together. The reason is apparent: it gives covering, measurability, and efficiency.

The problem of rapid growth in the market of digital marketing: the existing tools of Internet-marketing are updated continuously, and new ones appear all the time. This happens so quickly that specialists do not have time to learn and implement this tools.

At iForum 2018, we will take a closer look at all the relevant Internet marketing tools and talk about the critical trends of Digital development for business.

The main blocks in the program of the flow “Advertising and Promotion”:

• the role of the Internet in multichannel sales
• cross-media advertising campaigns. TV + Digital. TV vs. Digital
• Data-driven marketing & data science. How to manage data about advertising and users to increase sales.
• Data & Creative
• marketing automation tools
• involvement and interaction with the Internet audience to increase sales

See the Advertising and promotion reports in the Schedule

Visit the Internet Technologies Stream to learn the latest news and trends in software development, web services construction and DevOps processes.

This year, again, we will spend a lot of time discussing the use of artificial intelligence and machine learning technologies in the development of software.

We will try to discuss topics related to blockchain and smart contracts programming.

Also, as our good old tradition goes, we will review the current situation in the front-end development world: what platforms and frameworks are the most popular or getting more popular lately, and for which products it will be difficult for you to find new developers.

See the Internet technologies reports in the Schedule

Education crisis exists not only in Ukraine but all over the world. Despite vigorous attempts to implement changes and new technologies in this sector, it is impossible to figure out which model will prevail in the future. In this stream we will talk about the latest approaches in personal and public education, about evolution of educational organizations and institutions.

See the EdTech of the Future reports in the Schedule

«The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn» – The famous quotation of Alvin Toffler today is as relevant as ever. There is less than a year since the iForum 2017, but the world of innovations has already changed dramatically. The team of SingularityU Kyiv will show you the latest innovations in the exponential technologies in an entirely new format.

See the Innovations reports in the Schedule

Marketers believe that existing loyal customers bring businesses up to 80% of all profit. How to deal with existing customers and cherish them, which benefits to provide and how to keep them – let’s talk about this in our stream.

Main subjects for discussion: how to choose the right accounting system of customer relations management (CRM); how to make sure that your client would stay with you forever.

See the CRM & Loyalty reports in the Schedule

It’s hard to say – whether digital technology is moving forward the entertainment industry or vice versa. But it is quite clear that over the past 20 years, and at least as many years so far, they will be inextricably linked.

For the first time at the conference, we decided to collect everything that relates to the entertainment industry in one particular stream – Digital FUN. YouTube and streamers, online cinemas and radio stations, e-sports and video games.

The entertainment industry has one significant feature that distinguishes it from other areas of human activity. Which one? Find out at the Digital FUN.

See the Digital FUN reports in the Schedule

This year is definitely the year of blockchain and cryptocurrencies. There is a lot of noise, but
there is no much of the real expertise. On iForum we will fix it. This Stream will consist of 3 parts:

• Blockchain technology in the products

There are products in which the blockchain gives a real advantage, and there are those where
this technology is far-fetched, makes it more complicated to develop and use the product. We’ll
try to figure out where the blockchain technology is applicable.

• Cryptocurrency

The role of cryptocurrencies in the modern economy. The use of cryptocurrencies for payment
transactions. Cryptocurrencies as a tool for savings and investment. In this section, we will also
discuss trading and mining.

• ICO

A new tool for raising capital, which in 2017 experienced explosive growth. We’ll talk about the
possibilities of ICO and the risks it brings to projects. Let’s talk about the experience of Ukrainian
projects. And, of course, we can not avoid a glance from investors who invest in such projects.

See the Blockchain reports in the Schedule