iForum-2019 Iryna Overko - iForum 2018

Speakers

Iryna Overko

Iryna Overko

Admixer

Marketing director, Admixer. Irina has 15 years of experience in the media business, both in Ukraine and abroad.
abroad. The basis of the media experience was the work in the Publicis Group holding: the media agency MediaVest Ukraine and the Starcom MediaVest Central Asia group, where she worked with clients such as Procter & Gamble, AB InBev, Mondelez, Electrolux, and others.

The last 5 years, Irina has devoted herself to the world of digital advertising, leading Marketing Intelligence direction in the company Admixer, the national leader in online advertising sales.

Advertising and promotion

14:50 — 15:10

TV & Digital or TV vs. Digital

In 20 minutes we will try to figure out for whom cross-media advertising campaigns is a must: what place does the Internet and TV possess in the life of Ukrainians and how does their consumption differ depending on the specific target audience, comparison of TV portraits and Internet users, which brands it is time to create digital-first media strategies, and who still needs to use TV-first; and why online-stores go to the TV.

+ A beautiful case with an integrated TV + digital campaign.

Sponsors

Title Sponsor
General Sponsor
Sponsor of the stream
«Internet Business / Startups»
Sponsor of the stream
«Advertising and Promotion»
Sponsor of the stream
«Digital Fun/CRM& Loyalty»
Sponsor of the stream
«Blockchain»
Sponsor of the stream
«Internet Technologies»
Sponsor of the stream
«EdTech of the Future / Innovations»
Sponsor
Sponsor
Sponsor
Auto-Innovation Partner
Payment Partner
Financial Partner
Logistic Partner
Logistic Partner
Building Partner
Coffee Partner
Domain Partner
Legal Partner
Book Partner
Printing Partner
Live Partner
Medical Partner
Water Partner
Textile Partner
Textile Partner
Partner
Partner
Partner

InfoPartners

General Radio Partner
General Media Partner
TV Partner
Business Media Partner