Marketing director, Admixer. Irina has 15 years of experience in the media business, both in Ukraine and abroad.
abroad. The basis of the media experience was the work in the Publicis Group holding: the media agency MediaVest Ukraine and the Starcom MediaVest Central Asia group, where she worked with clients such as Procter & Gamble, AB InBev, Mondelez, Electrolux, and others.
The last 5 years, Irina has devoted herself to the world of digital advertising, leading Marketing Intelligence direction in the company Admixer, the national leader in online advertising sales.
In 20 minutes we will try to figure out for whom cross-media advertising campaigns is a must: what place does the Internet and TV possess in the life of Ukrainians and how does their consumption differ depending on the specific target audience, comparison of TV portraits and Internet users, which brands it is time to create digital-first media strategies, and who still needs to use TV-first; and why online-stores go to the TV.
+ A beautiful case with an integrated TV + digital campaign.