How to make money on the competitors’ assortment? The general approach to assessing the feasibility of pricing based on comparison with the competitors’ prices.
Sensitivity to price – where is the upper edge? Calculation of the limit of flexibility in prices, how the price’s change affects the number of sales.
When is it possible to rise the price and still earn? Efficient pricing, the formula for calculating cost indicators.
A pot, cook – or how to make all of the above as simple as possible? Practical experience of “Citrus”, step by step description of the pricing model implementation to the existing business.